Sorel

Iconic outdoor apparel and footwear company Sorel needed a flexible solution for their retail needs - a design system that allowed them to scale the brand experience based on the available footprint. Skylab developed a revolutionary modular systems approach resulting in a retail concept that comes in 4 unique sizes - XS, S, M and L and transforms into an immersive trade show experience. Designed to be a pop-up, a shop-in-shop, a trade booth and a flagship retail space, componentry is made to scale and custom fit into different spaces. Fixtures are stackable and nest for seasonal variations. Interchangeable wall panels in white oak and upholstered fabric can be configured with shelving, seating, mirrors, identity and digital imagery to expand and contract. Across the country, Sorel shop-in-shops have incorporated this ground-breaking test fit concept in New York City, Chicago, Minneapolis, Portland and Seattle. The success of the retail system is in the way it seamlessly connects the intersecting demands of scalability and growth while still offering a holistic retail brand experience for customers no matter the location or context.