At Doug Fir, a modern log cabin-inspired bar, venue and restaurant reveal an idealized vision of Portland’s up and coming potential as a global travel destination and cultural hub. The site began as a run-down diner adjacent to a forgotten motor lodge in an underappreciated stretch of East Burnside. The mountain lodge aesthetic was created by expanding the modernist elements of the previous motel and recapturing the optimistic experience of mid-century travel and motel-culture found in the pre-existing site. Large glulam beams were restored and oﬀset with new modern ﬁnishes of stainless steel, glass block and chrome ceiling panels, now seen in a fresh context.
Downstairs, a premium 300 capacity music venue was built out, creating an iconic backdrop to showcase emerging acts both local and international. In whole, the futuristic application of modern materials and careful programming of space against an existing modernist structure create a unique experience that has come to deﬁne Portland’s dynamic music, travel and social scene.